Coldie

Front Row 3D: Stereoscopic Concert Photography

An NFT collection by Coldie in partnership with GAZELL.iO

Grounded in both personal and material history, Front Row 3D: Stereoscopic Concert Photography represents how Coldie consistently looks to the future, ahead of the curve. He explains, “I was always thinking about the day I could look at my photos in full-colour VR. This show is a manifestation of a dream.”

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About the works

Front Row 3D: Stereoscopic Concert Photography invites the viewer to explore the development of stereoscopic three-dimensional (3-D) imaging and collage throughout his artistic career. The works will explore Coldie’s use of 3-D imaging across a variety of mediums, including lenticular prints, photographs, moving images, and virtual reality (VR). The displayed collection of images derives from a watershed moment for the artist at being invited to multiple concerts around the country from 2009 to 2018, where he assumed the role of official 3-D concert photographer - a position contemporarily largely unheard of. Since then, Coldie entered the NFT space, began embracing the digital art and NFT space, where his lenticular style followed him. 

While much of Coldie’s early career involved commission-based graphic design projects, the eventual diversion of his focus was inevitable. Then, “the world wasn’t paying attention” to what he was doing, yet through relentlessly freelancing and experimenting during this time of relative anonymity, Coldie was able to crucially hone an evolving understanding of what “art culture means” to him. 

Despite his design work, Coldie is firmly “not an illustrator”. Depth - an integral element to the artist’s collaged work - cannot be achieved through illustration, yet the layers created by 3-D photography facilitate the creation of such. Tracing his fascination with the obscure technology of 3-D photography and stereoscopic imaging, Coldie discusses his exposure to early examples of VR and 3-D film as a child.

 “My grandparents had something called a magic eye poster, which is a stereoscopic 'trick of the eye' effect.” Each time I see these images, there was a level of creative shock.” His curiosity was innate and subconscious: “I wanted to pick it up and know how those things were made.” 

The photographs of Front Row 3D: Stereoscopic Concert Photography depict an era before Coldie discovered blockchain art, prior to his seminal Decentral Eyes series, which personalised the disruptive force of crypto. It’s clear that Coldie’s glorification of blockchain celebrities began with the amplification of musicians during this period of his life, having photographed the likes of the Red Hot Chilli Peppers, the XX and Foals at various performances. 

For Coldie, his lived experiences alongside an artistic career littered with experimentation have “culminated to what the work is now.” Grounded in both personal and material history, Front Row 3D: Stereoscopic Concert Photography represents how Coldie consistently looks to the future, ahead of the curve. He explains, “I was always thinking about the day I could look at my photos in full-colour VR. This show is a manifestation of a dream.”

About the artist

Coldie

Coldie is an award-winning mixed media artist and one of the most collected crypto artists of our time whose stereoscopic 3D art has been featured in national juried art exhibitions, cryptocurrency conferences, and live auctions including the recent Bonhams & SuperRare: CryptOGs, The Pioneers of NFT Art. He is an NFT early-adopter (starting in 2018) and in 2019 was part of a group of early NFT artists who helped establish 10% secondary artist commissions that are now standard across NFT marketplaces. His blockchain themed artwork including the 'Decentral Eyes' portrait series gives a personalized visual representation of the disruptive industry.

Presented by

GAZELL.iO is the digital arm of Gazelli Art House, comprising an online Residency programme, NFT drops and collaborations, a dedicated Project Space holding monthly exhibitions, and a permanently installed VR Library — all in the heart of Mayfair.

In 2020, the Project Space was launched to allow artists to showcase their digital artworks in a physical space. By bridging the gap between the digital and physical, NFT drops are shared in conjunction with the subsequent Project Space exhibition or artist Residency.

In partnership with

The Seattle NFT Museum was founded with the understanding that NFTs are making a historic impact on art and digital assets across the globe. Collectibles, sports, and art are the top three categories of NFT sales which is the focus of Seattle NFT Museum showings in an effort to provide an outlet for artists, creators, IP owners, and collectors to display their NFTs in a highly contextual, physical setting. The museum ranges from education exhibitions to coveted pieces, and is also available for hosting private events.